Marketing Indicators

• Do you have a clear go to market strategy?
• Are your products and services positioned correctly?
• Have you targeted the right customers?
• Do you have a clear linkage between marketing and sales?
• Is your value proposition a clear differentiator to your customers and competition?
• Do you have clear messages?
• Do your products and services help the "C" level customer solve business issues?
• Are you focused on a vertical or specific customer environment?
• Do you have complete demand generation campaigns to support your strategy?
• Do you know if you have the right channel mix and right partners?
• Are you leveraging e-commerce?
• Are you targeting the best customers for your products and services?

If you need help answering some of these questions Ascent Business Consulting can help you understand your marketing strategy and help you enhance your go to market plan and strategy

The ABC Methodology for Marketing

Step One - Analyze Marketing

• Product and services differentiators and positioning
• Market place positioning, pricing, competition
• Key messages and packaging
• Solution VS box
• Routes to market, direct, in-direct, e-commerce
• Marketing tools
• Demand generation activities
• Customer retention, churn

Step Two - Design a Strategy and Plan

• Build a go to market strategy and plan
• Enhance key messages differentiating products and services
• Develop complete solutions
• Develop key customer targets and verticals
• Create demand generation campaigns
• Educate sales organization, company and customers

Step Three - Implementation

• Develop a roll out plan to implement key projects
• Create project management
• Establish time lines to implement projects
• Create goals and targets
• Develop education curriculum and training schedules

Step Four - Measure and Modify 

• Review 30, 60, 90 days progress towards plan
• Measure actual achievement of targets and goals
• Modify as required
• Continue process